NBCU Cuts Overall Primetime Ads By 10%, Vowing “A Little Bit Less Means A Whole Lot More”

In a dramatic acknowledgement of commercial clutter, NBCUniversal plans to decrease the number of ads by 20% and will lower overall ad time by 10% across its networks during original primetime programming. The move affects some 50 individual original shows across broadcast and cable. The company also said it will launch a new 60-second, contextually programmed “prime pod” in the first or last break of a show dedicated to up to two advertisers for stronger impact with…

from Deadline http://ift.tt/2HURXzF

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