Anti-Abortion Pic ‘Unplanned’ Battles To $6.1M; 2nd Best Opening For Faith-Based Studio Pure Flix

After having its TV spots shut out by my most mainstream cable networks and its pic’s Twitter account frozen for two-three hours yesterday, Pure Fure Flix’s anti-abortion feature Unplanned, which was slapped with an R rating by the MPAA, opened to $6.1M at 1,059 theaters, making it the second best opening for the faith-based studio’s self-distributed titles after God’s Not Dead 2 ($7.6M). While not a huge win by major studio standards, for the indie label which produced…

from Deadline https://ift.tt/2uEKlvC

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