YouTube CEO Susan Wojcicki Says It’s A “Big Deal” To Move Into Upfronts; Google Division Welcomes Lizzo, MrBeast & More To Broadway

YouTube CEO Susan Wojcicki called it “a big deal” that the digital video giant shifted this year from the NewFronts to the broadcast upfront week, kicking off a presentation to advertisers featuring Lizzo, MrBeast and other crowd-pleasers. “Viewers have more choices than ever about what to watch or where to watch it,” Wojcicki said in […]

from Deadline https://ift.tt/phQuiUk

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