‘House Of The Dragon’: HBO’s Largest Marketing Push Ever Valued At $100M+ Tentpole Proportions

EXCLUSIVE: For all the noise about David Zaslav’s quest to find $3 billion in cost-saving initiatives at the newly merged Warner Bros Discovery, what remains important to the new CEO is to spend on content where those dollars pay off. And where is that? Why on the launch of HBO’s near $200M Game of Thrones […]

from Deadline https://ift.tt/wBUWSMy

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