Apple’s Film Commitment Will Be Over $1B; Question Is, Should It Distribute & Market A Theatrical Slate, Or License Out?

The media news cycle is in a frenzy today over a Bloomberg piece that Apple will shell out a $1 billion to produce big-screen features annually. That’s great news for exhibition, yes. But, in reality, doing the math, the streamer was already bound to spend in the billions on a feature slate. Apple’s deep wallet […]

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