YouTube Bringing Unskippable 30-Second Ads To The Living Room

YouTube drew a round of applause from advertisers at its annual Brandcast event by announcing it would let them run 30-second commercials that can’t be skipped by viewers on connected-TVs. The feature will be available via YouTube Select, a curated platform for top-end advertisers Introduced several years ago. The new 30-second initiative will affect 70% […]

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