Streaming Services Struggle With Churn Despite Continued Growth As Even Buzzy Shows Can’t Keep Subscribers Around

Even as streaming continues to grow, subscribers are still cycling through the premium services to watch their favorite shows, rather than committing to any or all of them. According to Samba TV’s latest State of Viewership Report, U.S. households watched a record level of streaming content in the first half of the year, up 40% […]

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