Macy’s Thanksgiving Day Parade Hits All-Time Viewership Record For NBC & Peacock

This year’s Macy’s Thanksgiving Day Parade has set an all-time viewership record across NBC and Peacock, delivering 34.3 million watchers for the biggest combined audience on record, per preliminary data from Nielsen. The festivities outperformed last year’s parade by 8%, or 2.5 million people. The original 8:30 a.m. ET airing on NBC drew 25.4 million […]

from Deadline https://ift.tt/KEvyBz5

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